Posts Tagged persuasion

5 Ways to Make People Do What You Want

Monkeys down from treesEver since we came down from the trees and started waving around our opposable thumbs, humans have been struggling with “ethics”. At its core, the idea is very simple – if I can make you do what I want, should I?

There are dozens of aphorisms around this theme:

  • Might makes right
  • The ends justify the means
  • The meek shall inherit the Earth

And, of course, my personal favorite: The Golden Rule.

Now, there are a couple of problems with the Golden Rule – firstly, it’s often misquoted, which gives it an ugly twist. Before we dive into where things go wrong, here’s the version I prefer: Read the rest of this entry »

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