What I mean by that is that it’s in soft, earthy tones, and that although you might be initially repelled by it, gradually it grows on you. This is especially true of the “pig”:

I’m hoping that this cute, lovable, and strangely rotund mascot will help people overcome their initial cognitive friction, and get around to really getting their mind around this whole “social buying” thing.

Expect to see the new design up on the site within the week. Other features in production include:

* Templates for common bounty terms
* More and better social features (wall posts, friends)
* Favorite Bounties
* New and different payment methods (goodbye, Paypal)