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December 05, 2007

Inconvenience – Life Racing to Zero Impact

Posted in: carbon

The Concept:
sorry for the inconvenience / This is Today 62
Take the basic ideas (problem description) from “An Inconvenient Truth”.
Create a regional contest (bounty) for teams with the lowest global impact (average per person on the team) over 6 months. Global Impact is measured and documented as:

  • Carbon output
  • Non-renewables consumed
  • Average distance food travels (aka carbon output in transport)
  • Social impact (Average wage in USD of all workers in the supply chain of all goods and services consumed)

Obviously need a good baseline and some rough approximations.
Contests are regional in scope (e.g., Inconvenience Vancouver Island, Inconvenience Chicago, etc).
Teams can seek local or international corporate sponsors as appropriate to their plan (BC Hydro for a team looking mostly at electrical reduction, etc.)
Teams are responsible for documenting their score (photographic evidence of bicycle transport, power bills, etc.)

Make a reality TV show around it.
Host a massive awards ceremony with Celebrity MCs.
Kick it off with a rock concert, bring the teams up on stage in between acts.

If we can figure out a way to generate a handicap for each region (based on climate, available options, etc.) then we could play regional champions against each other.

THE NAME:

Obviously a not-subtle reference to the film, it also highlights that it is, at most, an “Inconvenience” to change your lifestyle to save the planet, and by extension, humanity.
It’s verbable.
It can be abbreviated to iCon, which also has interesting connotations as being a symbol of something bigger.
The domain name is parked and possibly for sale (or donation?)

STRATEGIES:

Plant sedge-grass for carbon-credit offset.
Rules should include not buying carbon credits, has to be direct action.
Direct action can include educational campaigns, with some percentage of the effects of the educational campaign scored against the team.
Note that final teams will probably all have NEGATIVE scores.

PS:

If someone runs with this before I get it together, more power to you. But you should still use bountyup.com for the prize :)

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