I’m struggling right now to come up with the ultimate unified theory of business, that somehow captures the wisdom of Seth Godin, Guy Kawasaki, Robert Allen, and Christopher Alexander. (It’s no surprise that you probably know either one, or two, of those names, but unlikely three and very unlikely all four – but it’s a toss-up which ones.)
Maybe Seth’s latest thoughts will help to clarify things:
Seth’s Blog: …and your clicks for free (the new ebook)
The real challenge is not unifying the theories and advice of those separate authors, but simply the fact that their ideas aren’t even INTERNALLY consistent. Should I “Don’t worry, be crappy” while bootstrapping (read: starving) myself into a niche? Alright: name three of the biggest internet businesses ever. Are eBay, Amazon, Yahoo, or Google on that list? What sort of niche do you think they went for?
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Tags: sethgodin, guy kawasaki, blog marketing, bootstrapping
#1 by mlgreen8753 at August 19th, 2009
All those companies started with a unique concept are masters of advertising. Any Internet business that wants to be successful just has to watch what they do and how they do it then apply it to their own business.